About Us

 
Ariel and I were both born slightly obsessed with fashion and design. We've been flipping through fashion magazines since childhood wondering about "the look" and dreaming about the perfect outfit. After years of working in the retail and beauty industries, in May of 2017 we decided it was finally time to stop running other people's businesses and to start running one of our own, and thus Sirena was born.
We've set out to bring Santa Barbara a fresh, approachable, and fun shopping experience. The goal is to push the limits of style just a touch, while staying true to our Cali girl roots. Located in our favorite little corner of town, the Funk Zone, Sirena is a space where the vibes are relaxed, the clothes are amazing and the rosé is flowing.
We do it all here. We are simultaneously the owners, buyers, creative directors, stylists, sales girls, and more often than not, the janitors. Calling Sirena "our baby" began as a joke, but it quickly became clear that truer words were never spoken. We have put our hearts and souls into every aspect of our brand and we hope you love it as much as we do.
XOXO,
Ariel & Leah

#whatsthelook | #sirenababe